Intelligence Reports
Real-time behavioural intelligence on Nigerian consumer sentiment across 13 indexes. Generated from anonymised NaijaSocialHub community data. Free for media, academic, and policy research. Attribution required.
Live Intelligence — 13 Indexes
Financial Anxiety Index
1/100
Inflation Frustration Index
0/100
Japa Intent Index
2/100
Political Heat Index
6/100
Consumer Anger Score
1/100
Youth Sentiment Index
1/100
Youth Mental Health Index
10.1/100
Entrepreneurship Pulse
0/100
Artist Momentum Score
8/100
Pidgin/Slang Evolution
29/100
Naira/Dollar Anxiety Index
1/100
Food Security Index
0/100
Security & Safety Index
1/100
Scores out of 100 based on anonymised social engagement signals. Updated daily. Full reports published monthly.
Next report expected 29 days.
Published Reports
Nigeria Mood Index
State of Nigerian Consumer Sentiment — October 2026
Full analyst narrative could not be generated for this report period. Key data points are available in the data appendix below....
Nigeria Mood Index
State of Nigerian Consumer Sentiment — September 2026
## State of Nigerian Consumer Sentiment — September 2026 ## Executive Summary September 2026 will be remembered as the month Nigerian digital consumers stopped whispering about hardship and started shouting about it. Across every major index we track, sentiment deteriorated sharply, with the **Financial Anxiety & Distress Index** climbing **12.3 points** to **16.2/100** and the **Consumer Anger & Brand Sentiment Index** surging **10.8 points** to **14.8/100**. The dominant emotion across our L...
Nigeria Mood Index
State of Nigerian Consumer Sentiment — August 2026
Full analyst narrative could not be generated for this report period. Key data points are available in the data appendix below....
Nigeria Mood Index
State of Nigerian Consumer Sentiment — July 2026
## Executive Summary The dominant mood of Nigerian digital consumers in July 2026 is one of **acute economic anxiety tempered by a fragile cultural optimism**. The national sentiment picture is defined by a population that has grown accustomed to hardship but remains emotionally volatile, with the **Political Sentiment Index** plunging to **28.2/100**—a sharp **-4.7 point** decline that signals deepening disillusionment with governance. This political anger, however, is not translating into apa...
Nigeria Mood Index
State of Nigerian Consumer Sentiment — June 2026
## State of Nigerian Consumer Sentiment ### June 2026 | NaijaSocialHub Monthly Report --- ## Executive Summary June 2026 closes with Nigerian digital consumers caught in a paradox of rising political euphoria and deepening economic distress. The dominant mood is one of **cautious optimism** fractured by **acute financial anxiety**, as the **Political Sentiment Index** surged an extraordinary **+45.7 points** to **60/100** — its highest reading since tracking began — while the **Financial Anxi...