NaijaSocialHub Intelligence

August 2026

State of Nigerian Consumer Sentiment

Generated 3 November 2026 · NDPC-Compliant · Anonymised Aggregates

Indexes Tracked

1,460

Page Views

137

Unique Visitors

3,442

New Posts

1,966

Comments

Analyst Brief

Full analyst narrative could not be generated for this report period. Key data points are available in the data appendix below.

Index Dashboard

💰Financial Anxiety & Distress Index

4.4/100

4.4

↓ Declining (-13.8 pts)5,540 data pts

“ajo”“vat”“debt”

📈Inflation Frustration Index

2.9/100

2.9

↓ Declining (-11.8 pts)4,884 data pts

😠Consumer Anger & Brand Sentiment Index

4/100

↓ Declining (-11.7 pts)5,253 data pts

“fuel”“sanctions”“gridlock”

🔥Political Sentiment Index

6/100

↓ Declining (-25.1 pts)7,812 data pts

“tinubu”“election”“peter obi”

✈️Japa / Emigration Intent Index

5.3/100

5.3

↓ Declining (-8.4 pts)3,017 data pts

“canada”“japa”“canada express entry”

🤟Nigerian Youth Sentiment Index

4.2/100

4.2

↓ Declining (-11.6 pts)8,613 data pts

“content creator”“project”“technology”

❤️‍🔥Youth Mental Health Index

9.9/100

9.9

↓ Declining (-2.6 pts)1,182 data pts

“anxiety”“therapy”“burnout”

💪Entrepreneurship Pulse Index

3.8/100

3.8

↓ Declining (-13 pts)4,596 data pts

“grant”“content creator”“entrepreneur”

🎤Artist Momentum Score

7.1/100

7.1

↓ Declining (-16.1 pts)4,771 data pts

“davido”“nollywood”“performance”

💬Pidgin/Slang Evolution Tracker

0/100

→ Stable (+0 pts)0 data pts

💵Naira/Dollar Anxiety Index

2.7/100

2.7

↓ Declining (-11.5 pts)4,596 data pts

“form a”

🥪Food Security Index

2.8/100

2.8

↓ Declining (-12.2 pts)4,714 data pts

🛡Security & Safety Index

5/100

↓ Declining (-18.1 pts)8,859 data pts

“security”“jungle justice”“igp”

Top Brands This Period

tinubu238 mentionsdavido180 mentionsbbc133 mentionsnta106 mentionspresident bola tinubu80 mentionspeller54 mentionsnollywood53 mentionsobi50 mentionsnepa49 mentionsburna48 mentions

Most Visited Pages

/393

/wallet96

/compose84

/signup81

/notifications71

Device Breakdown

mobile86%

desktop14%

How to Cite This Report

APA: NaijaSocialHub. (2026). State of Nigerian Consumer Sentiment — August 2026. NaijaSocialHub Intelligence. Retrieved [date], from https://naijasocialhub.com/reports/nigeria-mood-index-2026-08

MLA: “State of Nigerian Consumer Sentiment — August 2026.” NaijaSocialHub Intelligence, November 3, 2026, naijasocialhub.com/reports/nigeria-mood-index-2026-08.

Chicago: NaijaSocialHub. “State of Nigerian Consumer Sentiment — August 2026.” NaijaSocialHub Intelligence, November 3, 2026. https://naijasocialhub.com/reports/nigeria-mood-index-2026-08.

This report is free for media, academic, and policy research use with attribution to NaijaSocialHub. For commercial licensing, contact [email protected].

NaijaSocialHub · Nigeria's Behavioural Intelligence Platform

Data sourced from anonymised, NDPC-compliant community interactions. Minimum cohort size of 50 users applies to all demographic breakdowns.