NaijaSocialHub Intelligence

October 2026

State of Nigerian Consumer Sentiment

Generated 3 November 2026 · NDPC-Compliant · Anonymised Aggregates

Indexes Tracked

566

Page Views

Unique Visitors

1,622

New Posts

813

Comments

Analyst Brief

Full analyst narrative could not be generated for this report period. Key data points are available in the data appendix below.

Index Dashboard

💰Financial Anxiety & Distress Index

3.8/100

3.8

↓ Declining (-13.2 pts)2,126 data pts

“ajo”“federal government”“funding”

📈Inflation Frustration Index

2.8/100

2.8

↓ Declining (-6.2 pts)1,696 data pts

“rice”

😠Consumer Anger & Brand Sentiment Index

3.3/100

3.3

↓ Declining (-7.7 pts)1,980 data pts

“uba”“scam”

🔥Political Sentiment Index

6.9/100

6.9

↓ Declining (-42.1 pts)2,459 data pts

“tinubu”“president”“ndc”

✈️Japa / Emigration Intent Index

4.3/100

4.3

→ Stable (-0.7 pts)1,031 data pts

“japa”“canada express entry”“student visa”

🤟Nigerian Youth Sentiment Index

3.6/100

3.6

↓ Declining (-6.4 pts)3,288 data pts

“convocation”“rich”“club”

❤️‍🔥Youth Mental Health Index

9.5/100

9.5

→ Stable (-1.5 pts)366 data pts

“anxiety”“therapy”“burnout”

💪Entrepreneurship Pulse Index

2.8/100

2.8

↓ Declining (-2.2 pts)1,630 data pts

“funding”

🎤Artist Momentum Score

9.2/100

9.2

→ Stable (-1.8 pts)1,604 data pts

“davido”“performance”“burna boy”

💬Pidgin/Slang Evolution Tracker

0/100

→ Stable (+0 pts)0 data pts

💵Naira/Dollar Anxiety Index

2.5/100

2.5

→ Stable (-0.5 pts)1,630 data pts

“omo”

🥪Food Security Index

3.1/100

3.1

↓ Declining (-9.9 pts)1,686 data pts

“rice”“cocoa”

🛡Security & Safety Index

3.5/100

3.5

↓ Declining (-20.5 pts)2,525 data pts

“explosion”“police”“soldier”

Top Brands This Period

tinubu79 mentionsbbc69 mentionsnta62 mentionsdavido38 mentionsobi24 mentionsnollywood21 mentionswizkid21 mentionspresident bola tinubu16 mentionsaccess13 mentionszlatan10 mentions

Most Visited Pages

/174

/profile/angel11257

/compose44

/wallet29

/login22

Device Breakdown

mobile94%

desktop6%

How to Cite This Report

APA: NaijaSocialHub. (2026). State of Nigerian Consumer Sentiment — October 2026. NaijaSocialHub Intelligence. Retrieved [date], from https://naijasocialhub.com/reports/nigeria-mood-index-2026-10

MLA: “State of Nigerian Consumer Sentiment — October 2026.” NaijaSocialHub Intelligence, November 3, 2026, naijasocialhub.com/reports/nigeria-mood-index-2026-10.

Chicago: NaijaSocialHub. “State of Nigerian Consumer Sentiment — October 2026.” NaijaSocialHub Intelligence, November 3, 2026. https://naijasocialhub.com/reports/nigeria-mood-index-2026-10.

This report is free for media, academic, and policy research use with attribution to NaijaSocialHub. For commercial licensing, contact [email protected].

NaijaSocialHub · Nigeria's Behavioural Intelligence Platform

Data sourced from anonymised, NDPC-compliant community interactions. Minimum cohort size of 50 users applies to all demographic breakdowns.