Michaels CEO says girls night crafts trend boosting traffic – what it means for business

Wild Stallion from Awka

4 months ago

This video features the CEO of Michaels, a US craft store, talking about a surge in traffic driven by trends like 'girls night crafts.' It shows how social media trends can directly impact retail sales. If you're into business or market trends, this one gives you insight into how companies cash in on viral moments.